The Business of DIY: 16 Things to Make and Sell Online

Illustration of a row of people making and holding handmade items
Salted fish and tobacco are traded for fur and feed grains. A block of raw wood is whittled into a toy horse and sold at a local artisan market. Watermelon seeds, sowed and tended, become full-fledged fruit before exchanging hands at a roadside stall.

Making items to sell from scratch, cultivating them by hand, and carving out a living—these are the inceptive transactions of commerce. Commerce has evolved in the past few hundred years, with the biggest changes coinciding with rail transport, the manufacturing boom, and the internet. As far as we’ve come, the roots of commerce remain firmly planted.

Today, thousands of Shopify merchants produce made-by-hand goods, selling them at craft shows, pop-up shops, and through their online stores worldwide. Ecommerce gives makers more reach, and apps help keep their businesses running more efficiently, letting them focus on what they do best: their craft. The best part is that many of these business ideas can be started from home with minimal upfront investment.

Over the years, we’ve shared deep dives into DIY businesses, producing case studies and guides to help you turn your handmade passion into a living.

But maybe you don’t have ideas for easy things to make to sell. Maybe you’re looking for a new hobby to busy your idle hands (and earn additional money on the side). Or maybe you’re not crafty at all.

We’ve compiled a list of 16 things to make and sell from home, things to appeal to everyone, from the beginner to the advanced craftsperson, from skilled trades to relatively hands-off ventures. Each of these popular things to make and sell includes a link to a comprehensive guide, as well as a Shopify store to inspire your own.

16 Best Things to Make and Sell

  • Bath bombs and soaps
  • T-shirts and printed merchandise
  • Jewelry
  • Curated gift and subscription boxes
  • Candles
  • Sweets
  • Art and prints
  • Digital products
  • Enamel pins
  • Traditional handcrafted products
  • Lip balm and cosmetics
  • Pottery and clay objects
  • Pet supplies
  • Music
  • Photography
  • Woodworking projects

1. Bath bombs and soaps

Two bath bombs sitting on a tiled bath ledge

A simple Google search returns pages of tutorials for bath and beauty stuff to make and sell including soaps, bath bombs, and other beauty products. They range from simple recipes for bath salts to more complicated formulations requiring emulsions and preservatives. This business idea has low creativity requirements—soaps and bath bombs can be made using commercial molds—but packaging and branding are important in beauty, so consider hiring design help.
💡 Tips:
  • Keep your inventory tight—fresher bath bombs have more fizz, and natural ingredients (like essential oils) in soap can expire.
  • Investigate your raw ingredient sources to ensure they’re beauty grade and safe for skin. Shopify merchant Salem Essentials recommends understanding the basics of chemistry.
  • Check with your local government to ensure that your production facility (even if it’s your own kitchen) meets health standards. In the US, for example, the FDA sets guidelines for ventilation, air control, and surfaces.

2. T-shirts and printed merchandise

A person holds up a t-shirt that reads "Forever Queer"

This is a maker business for the non-maker—if you’re looking for the easiest product to make and sell, this could be the route for you. Your original idea can be designed (this is where the “maker” comes in) and printed onto various goods—including t-shirts, mugs, tote bags, and dog bandanas—and shipped directly to your customers. It’s a hands-off business that has a very low barrier to entry and an easy thing to make and sell. If you want to increase the handmade factor, consider learning the art of screen printing and purchasing equipment to print your designs at home.
💡 Tips:
  • T-shirts and printed merch can supplement an existing business. Gyms, musicians, and charities, for example, can sell branded swag to current audiences and help to build their brands.
  • Not a designer? Use sites like Shopify Experts, Creative Market, or Upwork to find talent to help you turn your ideas into designs for your t-shirt business.
  • Use a print and fulfillment app, like Printful, Lulu Express, Gooten or Teelaunch. They integrate with your Shopify store and automatically print, fulfill, and ship each order.

3. Jewelry

A display of gold-toned earrings

Jewelry is another business idea that can range from simple and low-tech (say, beaded necklaces and woven bracelets) to skilled trades with special equipment (such as silversmithing). It’s a saturated market, so doing your homework up front is important—how can your designs stand out? Is there a niche market to sell to? How can you ensure your jewelry brand has unique items to make and sell?

Get started: How to Start a Jewelry Making Business

💡 Tips:

Fashion is fickle. Validate your idea by tracking trends in jewelry—use Google Trends, and follow popular fashion blogs and influencers.
Consider adding apps like Jewelfie to help your customers with fit.
Photography is extremely important but also difficult because of the scale and reflective qualities of jewelry. Invest in great photos by hiring a pro. You can save money by partnering with complementary apparel brands to share the cost of lifestyle shoots.
These are great items to make and sell for budding young entrepreneurs. Basic jewelry like beaded necklaces are among the many things kids can make and sell.

4. Curated gift and subscription boxes

A retail store shelf lined with gift boxes and wellness products

A gift or subscription box business is a great idea for those who are less crafty but are still interested in making items to sell. If you have an eye for curation, assorted boxes could be perfect for you. Contrary to print-on-demand t-shirts, curated box businesses can be very hands on. Assembly can be a tedious task, but the business has its advantages: subscription boxes are usually packed all at once at the same time each month and in the same size box, making the shipping process simple.

💡 Tips:

  • Calculate your storage and assembly needs. Can your home accommodate your business, or do you need to rent additional space?
  • Ease your customers into commitment. Offer a substantial discount to those who pay up front for subscriptions, or offer the first month free.
  • Use a subscription management app like Recurring Orders and Subscriptions to keep everything organized.

5. Candles

A row of candles on a table in stages of production

Candles are quick things to make and sell—and they present an excellent business opportunity. The candle business in the US is a $2.3-billion industry, and within that there are several niches to explore: religious, birthday, eco and natural, scented, beeswax, novelty, and more. Like with soap, there’s no shortage of DIY tutorials for novice candle makers, and basic melt and pour methods require little to no previous craft skills. That's why it's one of the easiest crafts to make and sell.

💡 Tips:

  • Get insured and use safety labelling. Due to the nature of candle use, and the increased risks of injury or fire damage, be sure to protect your business from civil suits that may result from the use of your product.
  • Tap into a niche to stand out in a crowded market. Frostbeard Studio appeals to book lovers with cleverly named candle scents and copy filled with literary references.
  • Pay attention to branding and packaging. Candles don’t differ much from an ingredient perspective, but your product can stand apart with beautiful packaging and strong branding.

6. Sweets

French macarons in assorted colors against a pink background

Candy, cookies, baked goods, chocolates, and jams. Sugar can be spun and dissolved and baked into endless things to make and sell. This is a category with unique complications—legalities, labelling, and shelf life—but also with lots of room to get creative. Niche markets include: holidays and occasions, custom, novelty, catering, pet treats, and gift baskets. Be sure to investigate the viability of selling your product online when considering food business ideas. Are fragility and refrigeration barriers to shipping?

💡 Tips:

  • Trace the supply chain. Carefully select your raw ingredient suppliers to ensure that what’s on your label is what’s inside.
  • Consult with a lawyer or food inspection agency to be sure that your labelling meets local requirements for nutritional content, ingredients, and allergy warnings.
  • Rotate your inventory and stress the importance of doing so to everyone who handles it.

7. Art and prints

Artist Michael reader paints in his studio

 Forget the story of the starving artist. It’s never been a better time to pursue art and related cool stuff to make and sell (without selling out). Whether you’re dealing in fine art, reproduction prints, or just want to sell photos online, you can access far-reaching audiences and sell worldwide.

💡 Tips:

  • Work with an established gallery like Shopify-powered Spoke Art to show your work in person and help build an audience for your online store.
  • Have your work professionally photographed or, as a low-cost option, scan it on a flatbed scanner in pieces and stitch the image together in Photoshop.
  • Consider reproducing your art in multiple formats, from easy things to make to sell like prints, cards, t-shirts, and mugs. Do it yourself through a print and fulfillment company, or license your work to other ecommerce brands.

8. Digital products

Illustrated example of mid-century digital design and type assets by Retro Supply

 The digitization of goods shows no signs of stopping. MDigital products like font licenses, wedding invitation templates, webinars, or Photoshop actions are great things to make and sell from home—or anywhere you can use a computer. It requires a little up-front work but is relatively hands off once you get started. The overhead costs are very low, can generate passive income, and some typical pain points that come with physical goods (inventory, shipping) are non-existent.

💡 Tips:

  • Choose a delivery method. Apps like Digital Downloads and Sky Pilot integrate with your Shopify store to automatically deliver digital goods, or provide a download link to each customer.
  • If you’re hosting files on Shopify, make sure files are each 5 GB or less. For larger files, try compressing them into .zip archives.

9. Enamel pins

 Close up of a lapel with an enamel pin that reads "CALIFORNIA"

Enamel pins remain incredibly popular things to make and sell and are still on a strong upward trend. You’ll usually work with a manufacturer to make enamel pins, but the design component can be as involved as you make it. Design your own, or work with a designer to illustrate your vision.

💡 Tips:

  • If you choose to design your own pins, use Photoshop, Illustrator, or free alternatives like Pixlr and GIMP. Stick to solid colors (no gradients) and avoid fine details.
  • Whether you manufacture overseas or locally, be sure to ask the right questions of your manufacturer: What are your clasp and material options? Can you send me physical samples? What packaging options do you offer?

10. Traditional handcrafted goods

Wooden spoon, tomatoes, and a tea towel on a wooden surface

Leather tooling, wood carving, furniture making, and embroidery are all traditional mediums with thriving markets and qualify as great stuff to make and sell. And they’re just the tip of the iceberg when it comes to ideas for unique items to make and sell. The backlash against mass production is driving trends  one-of-a-kind and bespoke goods, and artist craftsmanship. Many of these disciplines require skills honed over time, but you can access your inner maker and learn these skills via online tutorials, local workshops, and trial and error.


💡 Tips:

  • Much of the appeal of crafted goods is the story behind the maker. Weave your own story into product pages, a compelling About page, and even packaging.
  • How will you scale? If your idea takes off, consider how you will maintain the handmade nature of your goods while producing in large quantities: Can you hire contract makers? Can certain components of the process be outsourced to a manufacturer then finished by hand?

Consult Google Trends to determine how to use your skills to make things that are in high demand. Wine racks and hanging chairs are identified among some popular things to make and sell in 2021.

11. Lip balm and cosmetics

Close-up of a woman holding an open pot of lip balm

Like bath bombs and soaps, lip balm is one of the easiest products to make and sell with the tools you already have in your home. Simple formulations using beeswax and natural oils require little more than a heat source to assemble. You don’t need fancy equipment, but you should ensure that your setup still meets the standards of the industry and follows local regulations for home production. When you’re ready to scale, lip balms are a gateway to more complicated cosmetic items to make and sell.


💡 Tips:

  • Invest in ingredients—research suppliers and the source of your ingredients to be sure you’re using those that have been rated for cosmetic use.
  • Understand the labelling laws of any country or region where you plan to sell your products. In some countries, the word “organic” is regulated, and you cannot use it unless you have acquired the proper certification.

12. Pottery and clay objects

Corbé speckled pottery, stacked on a white surface
One of the more cool ideas to make and sell on our list, pottery requires skill and equipment. If you’re new to the craft, check out local college and community programs to give you the know-how and shared studio space to use the kiln and tools (versus investing in your own at the start). There are, however, other materials that have a lower barrier to entry and can be used to make traditionally potted items, like planters and ornaments. Try air clay, polymer clay, or poured concrete. 

💡 Tips:

  • Things to make with clay or clay alternatives include: planters, sculptures, ornaments, jewelry, magnets, containers, and coasters.
  • Have a future entrepreneur in your family? Some clay alternatives are quite safe and offer many possibilities for things kids can make and sell. 

13. Pet supplies

A portrait of a Dalmatian mix dog
Dayna Winter

Making items to sell for pets is a business idea with huge potential. In fact, the global market is estimated to top $269 billion by 2025. What can we say? Fur babies deserve to be spoiled. Dog treats, catnip toys, and pet collars are all easy things to make to sell from home if you already have a fairly creative side. 

💡 Tips:

  • Use your own pets (free models!) as the “faces” of your business. 
  • If you’re making and selling treats or toys—basically, anything that can be ingested—be sure to do your research. Are your cookie ingredients safe for pets? Do your toys have small parts that could cause choking? Have you considered the appropriate labels and warnings to protect yourself legally?

14. Music

A woman sits at a piano with her back turned to the camera

Music is a challenging industry, but if you have the talent, the world should know! While it can be tough to break in, there are many advantages to starting a music business in the age of ecommerce and TikTok. Some music-related things to make and sell from home include selling stock music, giving music lessons, licensing your songs to brands, selling merch, and maybe, just maybe, becoming the next big internet thing are all possible business avenues for budding musicians. 


💡 Tips:

  • Brand storytelling is important, even when your brand is just you.
  • Build your following by collaborating with other artists and sharing your music across multiple platforms. 
  • Beyond making a splash on social media platforms, own a dedicated domain name and build a website so fans can find you. 

15. Photography

There are a number of ways to create your own photography to sell online, whether you’re a trained professional or an amateur shooting with your smartphone. You can sell individual prints, put your shots for sale on stock sites and even offer your product photography services for hire. You might also use paid or free photo - editing apps to manipulate your images and create unique designs.

💡 Tips:

  • Remember to ensure you’re not breaking any laws when selling your photos. You’ll need permission from any individuals captured in your shots, and you’ll also need to ensure you’re allowed to shoot in whatever locations you’re thinking. National Parks, for example, require specific permits.
  • Create packages for your product photography services. This makes it easier for potential clients to find an option in their budget.

16. Woodworking projects

Woodworking is a favorite pastime for many makers, and it can also present a viable business opportunity. Many woodworking projects qualify as great things to make and sell online. And the best part is, you can make the woodworking projects as simple or complex as you like. Stick to photo frames and hand painted signs, or test your skills with more advanced woodturning projects or custom-made furniture.


💡 Tips:

  • With handmade woodworking projects, you’ll want to either create one-of-a-kind high-priced items or more affordable pieces that are relatively easy to replicate and produce. The level of effort and skill should both be reflected in your pricing.
  • Capture content to document the process. Potential buyers may be interested to see how the products are made, and it serves as a testament to the quality of your products.

Launch a business with your things to make and sell

The popular things to make and sell don’t stop here—there are creative ways to make money through crafting your own goods. You can make and sell everything from dog biscuits and coffee tables to handbags and terrariums. Browse our case studies for more m

FAQ: Things to make and sell

How do I make things?

You can learn anything from embroidery to car maintenance thanks to free expert DIY videos on YouTube. Pinterest is also a source of inspiration for what to make, trends in handmade goods, and step-by-step tutorials.

How do I find popular things to make and sell?

Evaluating market demands and following trends (Google Trends, industry trends, social trends) is a great place to start.

What handmade things make money online?

Again, make sure there is a market for your goods and that you understand  pricing strategy so you choose products that have the potential to turn a profit.

How do I price crafts and handmade goods?

There are simple formulas for establishing a retail price for your products that factor in all of your costs (materials, labor, overhead) plus a markup. But there are also several more  involved strategies for setting price, like psychological pricing, premium pricing, and penetration pricing.

How do I sell handmade things online and make money?

Once you have a product, start with this step-by-step resource to help you start your business, then set up a Shopify store with a free trial. You’re ready to get selling!


Back to blog

Leave a comment

Please note, comments need to be approved before they are published.

  • How to edit and customize header in Shopify dropshipping tutorial for beginners 2022

    How to edit and customize header in Shopify dro...

    Aliexpress Dropshipping | Shopify dropshipping tutorial for beginners 2022 For first-time entrepreneurs, Shopify drop shipping is a popular online business concept. This method is used by e-commerce entrepreneurs to sell...

    How to edit and customize header in Shopify dro...

    Aliexpress Dropshipping | Shopify dropshipping tutorial for beginners 2022 For first-time entrepreneurs, Shopify drop shipping is a popular online business concept. This method is used by e-commerce entrepreneurs to sell...

  • how to Add Collapsible Section in OS 2.0 theme Shopify

    how to Add Collapsible Section in OS 2.0 theme ...

    Aliexpress Dropshipping | Shopify dropshipping tutorial for beginners 2022 For first-time entrepreneurs, Shopify drop shipping is a popular online business concept. This method is used by e-commerce entrepreneurs to sell...

    how to Add Collapsible Section in OS 2.0 theme ...

    Aliexpress Dropshipping | Shopify dropshipping tutorial for beginners 2022 For first-time entrepreneurs, Shopify drop shipping is a popular online business concept. This method is used by e-commerce entrepreneurs to sell...

  • how to Add Collection List Section in OS 2.0 theme Shopify

    how to Add Collection List Section in OS 2.0 th...

    Aliexpress Dropshipping | Shopify dropshipping tutorial for beginners 2022 For first-time entrepreneurs, Shopify drop shipping is a popular online business concept. This method is used by e-commerce entrepreneurs to sell...

    how to Add Collection List Section in OS 2.0 th...

    Aliexpress Dropshipping | Shopify dropshipping tutorial for beginners 2022 For first-time entrepreneurs, Shopify drop shipping is a popular online business concept. This method is used by e-commerce entrepreneurs to sell...

1 of 3